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What Happens When a Customer Taps ‘Call’ on Your Website?
Check where your website’s phone link goes. Walk through a plumbing shop example and see how to tell a tracking number from an old office line.
Original research
How 20 contractor websites help customers get in touch
We looked for phone links and ways to request an estimate on websites serving San Antonio. See what we found, then try the checklist on your own site.
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3 Home Builder Website Examples to Borrow From
See how three home builders present a floor plan, a house for sale and a finished custom project. Use the examples to write a brief for one page of your own.
Website Migration SEO Checklist for a Small Business
Use a worked redirect map and a downloadable worksheet to check old links, test the new site on launch day and spot search problems after a move.
Local SEO for Car Dealerships: Inventory, Service and Inquiries
Build a dealership SEO plan around accurate inventory, lasting buyer questions, local details and verified sales or service inquiries.
Local SEO for Electricians: From Service Search to Inquiry
Map electrician searches to useful service pages, accurate local information and a working inquiry path. Includes a practical audit checklist.
Revisiting My $48K Marketing Plan: Budget, Assumptions and Evidence
A careful reading of Sparrow’s 2024 marketing plan: what the $48,000 figure included, what it left out, and why a budget is not a result.
Starting a Web Agency: Five Commitments to Define Early
Before selling website work, define the offer, evidence, content responsibilities, ongoing care and handover. Practical questions for a new agency.
SEO Tools for Your Website: Choose by the Question
Use Search Console, PageSpeed Insights and keyword research for distinct SEO questions, with practical checks and clear limits.
Website Copywriting: Explain Your Service Before Asking for a Call
Write a useful service page with a specific headline, a factual explanation, relevant evidence and a clear next step. Includes an annotated rewrite.
Small Business Website Costs: Five Budget Mistakes to Avoid
Compare website proposals beyond the headline price: scope, recurring costs, updates, measurement and handover responsibilities.
I Read 100 Books Before Starting a Company. What Was Useful?
A founder reading reflection: turn ideas from business books into questions about customers, proof and the work you choose to do.
Starting Sparrow Group: From Writing Code to Running the Business
Trevor Dove on starting Sparrow Group, learning the responsibilities around the code, and the continuing work with his first customer.
Website Analytics for Small Business: From Visits to Inquiries
Use website analytics to investigate search visibility, contact attempts and delivered inquiries, then choose a useful next step.
Digital Marketing for Small Business: Choose One Customer Task
Choose a useful small-business marketing task, connect the channel to the right website page and review inquiries before adding more activity.
Web Design Questions: Cost, Scope, Updates and Ownership
Get practical answers to small-business web design questions about costs, content, timing, updates and handover, with links to Sparrow's current terms.
Core Web Vitals Optimization: What to Check First
Understand LCP, INP and CLS, separate real-user data from lab tests, and choose practical Core Web Vitals improvements.
Website CRM Integration: Plan the Inquiry and Follow-Up
Plan how website inquiries reach your CRM, who follows up, and how to test the handoff before paying for an integration.
Email Marketing for Small Business: Plan One Useful Campaign
Plan a small-business email around one audience, a useful message and a matching web page. Includes an example, sending checks and outcome review.
Website vs Social Media: What Does Your Small Business Need?
Compare the jobs a small-business website and social media can do, the upkeep each needs and how to choose your next useful improvement.
