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How to Boost Your Site with Core Web Vitals

houseTrevor Dove, CEO Jan 12, 2024

Understanding Google Core Web Vitals

If your website isn't converting as expected, it's time to check your Google Core Web Vitals Score. Google Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. These vitals measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads.

Why High Scores Matter

High scores in Core Web Vitals are crucial for several reasons:

  • Enhanced User Experience: Websites with high Core Web Vitals scores typically offer a smoother, faster, and more engaging user experience. This leads to higher visitor satisfaction, reduced bounce rates, and often, better conversion rates.

  • SEO Benefits: Google uses these metrics as part of its ranking algorithm. Websites that meet these standards are more likely to rank higher in search results. Essentially, Google prioritizes sites that provide a quality experience to users.

  • First Impressions Count: In the digital world, your website is often the first point of interaction with potential customers. A site that loads quickly and functions smoothly leaves a positive first impression, encouraging visitors to engage further with your content.

How to Improve Your Scores

Improving your Google Core Web Vitals scores involves focusing on three key areas:

  • Largest Contentful Paint (LCP): This measures loading performance. To improve LCP, consider optimizing your server, routing users to a nearby CDN, and removing any large elements that slow down loading.

  • First Input Delay (FID): This measures interactivity. To improve FID, minimize JavaScript execution time, remove non-critical third-party scripts, and use a browser cache.

  • Cumulative Layout Shift (CLS): This measures visual stability. To reduce CLS, include size attributes for images and video elements, and avoid inserting new content above existing content unless in response to user interaction.


In summary, Google Core Web Vitals are not just technical metrics; they're indicators of the quality of experience your website offers. By optimizing these vitals, you not only enhance your website’s user experience but also boost your SEO performance. Remember, in the world of Google rankings and online conversions, a smooth web experience is key.