SEO For Electricians - The Ultimate 2024 Guide

houseTrevor Dove, CEO May 6, 2024

How do you do SEO for electricians?

In this guide, I'll show you all the SEO tricks that the top electrician businesses use to bring in new business from Google search.

We're going to cover:

  1. Why Every Electrician Should Use SEO
  2. How to Do Keyword Research for Electricians
  3. How to do Local SEO the Right Way
  4. Link Building Tactics That Work

Among many other things. Let's get into it!

Reasons Why SEO for Electricians is Important

People are looking on Google for electricians roughly 153,000 times per month all across the US.

Ahrefs keyword list

So there's a big demand for electrical services, which is why it's important to have a strong electrician SEO strategy that hits on keywords people in your area are searching.

Whether you've been in business for 20 years or 20 days doesn't matter - a solid search engine optimization strategy will help you bring in more business in the areas you operate.

Now, don't get me wrong here:

Word of mouth and customer referrals should be your top priority.

But once you've covered that, you'll need a way of bringing in new customers without even trying.

A good website is like a salesman that never sleeps, never takes a holiday, and can speak any language.

What's Electrician SEO?

Electrician Search Engine Optimization is how you rank for the right keywords your clients are looking up on Google. The better your keywords, the more ready to buy your website viewers are going to be.

This is how you get more deals.

As of today, Google is using more than 200 different factors to decide which websites show up on the front page and which don't. This is why most businesses will hire electrical SEO experts to do the heavy lifting.

But even if you hire out, you should still know what good SEO looks like. That way you know what to look for before you work with an expert.

Why is SEO for Electricians Important?

You can use electrician marketing strategies to grow online and bring in new clients.

But SEO is a different game.

You don't need to dance on TikTok to grow online.

Instead, why not just use the best marketing tool of all time? It works 24 hours a day, 365 days a year, and it's name is Google. After all these years, Google is still king because of one thing. If you don't remember anything else, remember this word: Intent.

When you're scrolling on social media, ads are just getting in the way of what you're trying to do. Usually, when you're using something like Facebook, you're looking to relax or catch up with friends or family. But you're not actively searching for anything.

That's where Google comes into play.

We use Google when we're looking for something specific. Just had a power outage at home? The first thing most people will do is Google "electricians near me". Because they're searching for it, you know exactly what potential customers are looking for.

Do Electrician Keyword Research

We research keywords to find what terms you'll want to get ranked for on Google Maps with a Google Business Profile as well as Google Search. These keywords are going to be the ones you'd use for Google Ads too.

If you pull off your SEO campaign right, you'll take up as much real estate as possible on the search pages of Google.

That means you're #1 on Google Search Ads:

Electrician Google search ads

#1 in the Google Maps listings:

Electrician Google Maps listing

And #1 in the Google Search:

Electrician Google Search results

You'll be able to win the local search game, which means that your electrician business will get more clicks and users than all the competition.

But never forget this:

Getting to the front page of Google Search is only part of the equation. If you don't worry about Google Maps and Google Ads, you'll still be missing out big time.

So How Do You Do Keyword Research for Your Electrician Website?

While it may be tempting, never try to guess what your customers are searching on Google. There are SEO tools that can help you figure out which keywords will work and which won't.

There are tons of tools out there, but I use Ahrefs.

Here's how to use it to find the right keywords for your business:

Go to the Ahrefs website and head over to the Keyword Explorer page. From there, you can start with a keyword like "electrician san antonio" and use the AI. It comes up with a ton of keywords people might be searching.

Ahrefs keyword explorer

From there, you'll have a nice big list to sort through.

Electrician keywords on Ahrefs

Now, not all keywords are equal. You want keywords with buying intent. Sometimes, people are just looking for information and not wanting to buy anything. We want to target people looking to buy.

"Electricians in San Antonio" is a good keyword to rank for because someone searching that is probably in the market for your services.

Creative Content

Before you begin writing any creative content, you'll want to pick the keywords you're looking to rank for ahead of time. Personally, I like to start by making an outline for my blog posts and figuring out which keywords will go where.

But before I even get to the outline, I have that core list of keywords. In fact, here's what I had in mind for this post:

1. SEO for Electricians

  • Search Intent: Purchase & Information
  • Volume & KD: 300 searches per month, KD 1
  • Why It's Chosen: The KD of 1 makes it easy to rank for and targets electricians looking to invest in SEO services.

2. Small Business Websites

  • Search Intent: Purchase
  • Volume & KD: 1.3K searches per month, KD 20
  • Why It's Chosen: This keyword captures small businesses actively looking to create or improve their websites. It's got the highest difficulty, but it's got the most traffic too.

3. Electricians Website Design

  • Search Intent: Purchase
  • Volume & KD: 200 searches per month, KD 0
  • Why It's Chosen: Directly targets electricians looking to design or redesign their websites. With a KD of 0, it's particularly easy to rank for.

4. Electrician SEO

  • Search Intent: Purchase
  • Volume & KD: 450 searches per month, KD 2
  • Why It's Chosen: Focuses on electricians who are wanting to improve their site's SEO to bring in more traffic. Low difficulty ensures easier ranking.

5. Websites for Electricians

  • Search Intent: Purchase
  • Volume & KD: 100 searches per month, KD 0
  • Why It's Chosen: Specifically targets electricians needing a website. It's an easy entry point for ranking due to its low competition.

6. Electrician Web Design

  • Search Intent: Purchase
  • Volume & KD: 100 searches per month, KD 0
  • Why It's Chosen: Aims at electricians who want to enhance their website's design. Low competition makes it an attractive keyword for quick SEO gains.

7. Web Design for Electricians

  • Search Intent: Purchase
  • Volume & KD: 70 searches per month, KD 0
  • Why It's Chosen: Similar to "Electrician Web Design" but provides an alternative phrasing to capture different search queries. Very low competition.

8. Electrician Website

  • Search Intent: Purchase
  • Volume & KD: 150 searches per month, KD 0
  • Why It's Chosen: Directly targets electricians looking to establish or upgrade their website. The zero competition level offers an excellent ranking opportunity.

So as you can see, I'm mostly targeting low-competition keywords for electricians in the market for web design, web development, and SEO services.

If you keep your eyes peeled, you'll notice these keywords scattered throughout this post. When you're making your own content, the key is to put these keywords where they naturally fit best. Otherwise, you'll struggle to keep your users engaged.

Best Electrician Keywords to Rank For

Every city is unique, but there are some keywords that work almost anywhere. If your site is new, you'll want to find keywords that are low competition. If you try for competitive keywords, it'll be impossible to get to the front page.

Over time, you build up authority on Google and rank for the harder ones. The hardest ones are usually the most searched by customers too.

Here are some solid keyword combos that almost always do great for local Google searches for electricians:

electrician + [CITY] electrician near me emergency electrician [CITY] licensed electrician + [CITY] residential electrician + [CITY] commercial electrician + [CITY] electrical repair + [CITY] lighting installation + [CITY] electrical wiring + [CITY] electrical inspection + [CITY] circuit breaker repair + [CITY] electrical panel upgrade + [CITY] 1home automation + [CITY]

Perfect Your Electrician Website for SEO

Now that we've got the keywords we want to use, we can hop over to optimize your website.

Perfect Your Website Structure

Your site structure is how you link between the different pages on your website.

One of the biggest parts of this is your navbar.

Sparrow Group's navigation bar

You want to keep your most important services right there on the navbar. That way every page links back to your services. Those service pages should hit on where you are (location) and what you do (niche). Your location is important for Google Search, but it's SUPER important for Google Maps since Google Maps is all about location.

Now that's your website structure, but there's something else you should know about. It's your URL structure. That's how you organize the pages on your site.


Instead of having everything linking to the root domain, you can put your pages in different folders. For example, we put our blogs under sparrowgroup.tech/blog/ and we put our services under sparrowgroup.tech/services/.

It's a nice way of keeping everything organized, and its super useful if you want to have pages for different locations.

No Folders

A little messy, but a lot easier and can help keep things simple. SEO can be complicated at times, and this can be useful if you're not looking to be a perfectionist.

Naming Your URLs

Here's a pro-tip: Always put the most important keyword in the URL.

For this blog, I wanted to hit "SEO for Electricians". If you check the link on this post, you'll see that I put that in the URL. Little things like this add up to boost your site.

Put Out Great Electrician Content

Content can mean a lot of different things. It can mean videos, blog articles, web pages, and your service pages.

Remember how I mentioned that some people are looking to buy and some are looking to learn? You can use that in your strategy.

For someone looking up "San Antonio electrician", they're likely looking to buy. So whatever content you make for that keyword should be focused on sealing the deal.

Sparrow Group's SEO Services page

That picture is how we do our service pages. You can structure them however you'd like, just as long as you hit the right keywords.

For searches like "How many electricians in San Antonio?", you can't try to hard-close people there. It's much better to give them what they want: information. It takes extra research, but it shows you're an expert in your field.

Most electricians that I've worked with get this wrong. They'll only target the searches looking for info like "How to replace a breaker".

It's not completely wrong, but here's the deal:

  1. If you do business in San Antonio, then there's no reason to hit keywords everyone is searching nationwide. You won't rank well and you won't get people in your area.
  2. Hitting only on informational searches without hitting on ones with buying-intent means you're not closing the deal. You're there when they need info, but not when they're ready to buy.

A better way is by adding your location to it so that they can buy from you when they're ready. Here are some examples:

  1. What's the average cost of an electrical panel upgrade in San Antonio?
  2. How many electricians are there in San Antonio?
  3. The history of electricians in San Antonio
  4. The future of electricians in San Antonio

The important part is hitting on topics that actually depend on your location. Electrical panels are more expensive in New York than in San Antonio, so it makes sense.

Remember Your On-Page SEO

Building your site around the right keywords is the biggest piece of the puzzle, but it isn't the only piece. You have to make sure you're optimizing your content right.

You want to do this before you even put your content up.

Surfer Content Editor

Before you put your content out, it's a good idea to run it through Surfer's content editor. Their AI will give you a score and even fix the problems it finds. It's so simple that it always makes sense to do.

Surfer SEO content editor

If you run your website's content through Surfer and follow the recommendations, that alone will put you ahead of 90% of the competition.

Electrician Websites: Mobile Optimization

Alright, so you're killing it on the content front and the on-page SEO. Now we need to work on your user experience (or UX for short).

There are a lot of things that will influence your site's UX, but the two most important things stick out vs. everything else: mobile experience and your site speed.

When most people think about electricians website design, they think about how it'll look on their laptop. But more than half (58%) are actually using their phones. We need to meet people where they're at and build sites around these trends.

Remember, our goal with websites is to turn our viewers into dollars. So we need build our sites around that idea.

For example, you want to have your phone number at the top of the screen on every page. You can see we even do that on our own website.

Sparrow Group's Phone Number

Again, it's the little things that add up.

This idea extends to the rest of your site. Maybe the user is checking out your site after hours and still wants to reach out. Do you have a form they can fill out when you're not taking calls?

It's all about being customer-focused.

If you were a potential customer of your own business, what would you want to see? Of course, you'd want the contact info, but that's not all. You'd want to see how long they've been in business, what they do best, some 5-star reviews, and reasons why you should work with them.

Reviews on the Sparrow Group Homepage

A good question I like to ask is "Is it obvious?". Is it obvious where you're located? That you're the best at what you do? How to reach out to you?

And a good acronym to follow is EEAT. Experience, Expertise, Authority, and Trustworthiness. Good content demonstrates all of these perfectly.

This is why informational content is awesome. It demonstrates all 4 of these while not being too pushy to people not looking to buy yet.

Small business blog post

Sites like WordPress to make a site responsive even if you're not a coder, but I recommend working with a small business web designer. Websites for electricians are easy to get wrong if you don't have the right experience, and a true expert will understand electrician SEO much better than a newbie.

The other big factor is your site's load times. You can go to Google PageSpeed to see how your site performs. Feel free to test how our site performs!

Our Google PageSpeed scores

If your performance score is anything below 80, fixing it should become your #1 priority for your website. We do that here at Sparrow Group, but there are plenty of other companies putting in good work here too.

Local SEO for Electricians

Once you've got your performance score over 80, the #1 priority become getting ranked on Google Maps. That's because Google Maps listings always show up before traditional search on Google.

Here's the good news: Everything we've already covered helps you rank on Google Maps.

Here are some extra things you'll have to do to win the Google Maps game:

How You Can Optimize Your Electrician Business for Local SEO

So here's the gameplan to get ranked on Google in your city:

1. Have a Business Address in the City You're Targeting

I know this seems obvious, but this is easily the number one factor for Google Maps ranking. If you don't have an address in that area, it's pretty tough to rank.

2. Make a Google Business Profile and Optimize It

All the Google Maps listings you see are Google Business Profiles. If you don't have one, then you won't rank.

Our Google Business Profile

Making a profile is easy enough, but you'll need to follow this checklist to get it perfect:

  1. Have some pictures people can check out
  2. List what kind of business you're in so Google knows who to show it to
  3. Link to your website and include your contact info
  4. Post updates every now and again (like specials you're running or just pictures on the job. You can treat these like social media posts.)

3. Get As Many Reviews As You Can

I recommend sending your Google Business Profile link to past clients in order to get some reviews. It's not just about doing a good job, it's about showing people that you do a good job. Ideally, you make this part of every job you do so you always have new reviews coming in.

4. Keep Your NAP-W Information the Same On Online Directories

NAP-W is your Name, Address, Phone, and Website. When you're getting listed on online directories, you need to make sure this info is all very consistent. If it's not, search engines get confused on which is the right information and which is a typo.

Companies like BrightLocal where you just type in your information and they'll get you listed on tons of directories for very cheap.

BrightLocal's Website

They also do audits to see if your NAP-W is consistent across all directories.

Link Building for Electrician Websites

Link building is the activity of getting other websites to link to your site. This is massive for growing your website. If lots of other websites are pointing to your site, Google gets the idea that your site is pretty important and will rank it higher.

Now if you pay someone to do build links for you, make sure you really trust them. Building links the wrong way can really harm your website's Google rankings.

Here are some safe ways you can build links for your site

Link Building for Electricians

The core of building links is pretty simple: Make great content. Your services pages aren't super linkable. That's because they don't really do anything other than sell. This is where your informational pages come into play.

Make awesome content and link building becomes easy.

If you're not sure if your content meets that standard, here's a good question to ask:

"Is this content so good that someone would share this with a friend?"

If not, you've got some work to do. This is how you drum up referrals for your business.

Once you make 5 strong pieces of content that you could see people sharing around, you're ready to start building your links.

The best links are from websites in your area and niche. But why would electricians in San Antonio link to other San Antonio electricians? So the next best thing are links from your location.

You can either poke around online or do things the old-fashioned way and network in person - both are effective. You're looking for people who are willing to link to your content.

Like I said, if you made awesome content, this will be a lot easier.

A popular way to get links is by writing a guest post on their site in exchange for a link. Some people even do interviews with their local news agencies to get links.

How to Know if You're Doing it Right

When you're running your campaign, you'll want to make sure you're tracking your results. There are two different kinds of measures in SEO: leading and lagging.

Lagging Metrics

These are metrics that tell you how you've done so far. Things like clicks, views, phone calls, etc. all tell you how things have done in the past. That's pretty useful, but it's only half the story. Lagging metrics only tell you the results of the work so far. That's why leading metrics are just as important.

Lagging vs. Leading Indicators Infographic

Leading Metrics

These help you look into the future. The only problem is that they're super clear like lagging metrics are. Good leading metrics would be how many links you've built, how many pieces of content you've put out, etc. That's because you see the benefits in the future. You don't know exactly how much they help, but you know they do and that they're worth tracking.

Choosing SEO Services for Electricians

For electrician SEO, you've got two options. The first is the DIY approach where you roll your sleeves up and do it yourself. If you've got lots of time but absolutely no money, I recommend this way. You can get pretty far on your own, but it'll take a lot of time and effort.

The second option is to work with experts. If you've been in business for awhile and don't have time to learn it all yourself, this is the best option.

We understand web design for electrician businesses and SEO for electricians very well, but in case you want to shop around, here are some smart questions to ask our competition:

What's Your SEO Strategy?

SEO is a very complex field that requires many steps to work. Researching keywords, competitor analysis, on-site SEO, content creation, link building, and technical SEO are all important factors. You'll want a holistic approach if you're looking to be the best.

If an agency only does some of these, then they're not giving you the most bang for your buck. SEO is like a pyramid, you can't just skip the foundation. Everything I just laid out is foundational to SEO, so missing any of them is a red flag.

Good SEO is like riding a unicycle: It's all about balance.

How Do I Know if You're Doing a Good Job?

Their answer should make sense right away. In really technical fields like SEO, low-quality agencies hide behind jargon to look qualified. Good agencies are customer-focused and clear communicators.

How Do You Build Links?

Honest link building includes methods like guest posting and reaching out to the local media. If they mention that they buy backlinks, that's a red flag. Google's been in business for a long time and is smart enough to know when people are paying for links.

How Much Does SEO for Electricians Cost?

With websites for electricians, we go as low as no money down and $279/month for SEO services. That includes electrician web design, web development, website maintenance, technical SEO, on-site SEO, and monthly blog posts that boost your business.

That's our standard SEO package. If you're an electrician in a major city like San Antonio and want to really supercharge your SEO, you can expect to invest $2k/month and above.

If you're a larger electrical company with multiple service areas, things scale to $5k/month and above due to the complexity of ranking in more than one area.

Conclusion: The Outlook of SEO for Electricians

Knowing how SEO works is a smart business move when you're deciding on which electrical SEO company is the right pick. That being said, DIY SEO is a lot like telling your customers to do their own electrical work.

You CAN, but is it worth the time, effort, and the risk you take on?

That's a question that only you can answer for you and your business. If you're up for working with us, feel free to reach out!

Electrician SEO Services