We build websites for small businesses.
Poteet was my first customer, and we still work together remotely. Today, that relationship includes the Poteet Homes and Texas Luxury Builder websites.
The work has continued with new home plans for Poteet's catalog and property listing updates for Texas Luxury Builder. The Poteet project page takes a closer look at the website.
At Sparrow, we looked at 20 contractor websites serving San Antonio. One detail we checked: did the number printed on the page match the one its call link pointed to? You can read our findings and see how we checked each link.
In my article on Core Web Vitals, I look at slow loading, delayed responses to clicks and content that shifts on the page. It explains how these experiences are measured, and the difference between a controlled test and data from actual visits.
Read about website performanceFirst published January 12, 2024. Technical guidance reviewed October 29, 2026.
My analytics article follows the path from a page visit to a customer. It separates page views, contact attempts and received inquiries, then explains where the business's own records come in. That distinction matters when visits are increasing but you don't yet know whether they are turning into work.
Read about website analyticsFirst published January 28, 2024.
When I started Sparrow, coding was the area I knew best. Sales, taxes and administrative responsibilities were less familiar. Getting the business started meant learning about those responsibilities alongside the technical work.
I wrote about that experience in 2024 and shared advice for others starting a business. I encouraged readers to build on their strengths and keep learning through books, online resources and mentorship.
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Tell us what your business does and what your website needs to do next. Explore our website design, SEO services and website plans, or send a project inquiry below.
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