Search services

SEO for car dealerships

Help shoppers find available vehicles and request a test drive.

Sparrow Group offers remote SEO to dealerships nationwide. The starting price is $1,000+ per month, with a written proposal separate from website design.

Follow the stock number

A shopper asks for a test drive on Monday for a truck you sold Friday. Is the truck marked sold in your inventory system? If it still shows as available, the person who manages your stock can correct the record. If the record says sold but the public listing still offers a test drive, give the person who runs your website or inventory feed the listing address and stock number to investigate.

If only the description in Google’s result is out of date, check when Google last read the listing. With the right Search Console access, your site manager can request a fresh crawl. Google chooses the wording it shows and when it refreshes.

What should the shopper see next?

On a sold listing, can the shopper find comparable vehicles that are still on the lot? On an available vehicle, does a test-drive request reach the sales desk with the stock number attached? Bring us one listing and the name of the person who publishes it. That gives us a starting point for discussing the pages your team can change and any work that needs the provider.

Inventory feed changes and custom integrations need their own scope. If service appointments are your priority, our dealership SEO guide also shows how to follow a booking link to the service department.

Pricing & scope

SEO campaign proposals

Start with your current website, services and search priorities. We agree the work and review points in a separate proposal.

A separate service

Custom SEO campaign

The proposal defines priorities, deliverables, reporting, billing and any commitment. A new website build is not automatically included. Explore SEO services.

Starting price · separate proposal

$1,000+ per month

Discuss an SEO campaign

Need a new website too? Compare the separate website plans and terms. Website prices cover website work; the SEO proposal defines any campaign work.

Contact Us

Get in Touch

Tell us what your business does and what your website needs to do next. Explore our website design, SEO services and website plans, or send a project inquiry below.

Tell us about your project

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